Team Lakeland

We’re honored to work with and equip men and women in the Fire Service with gear on and off the Combat Challenge course. Meet a few of our premiere participants below.

Learn more about the Firefighter Combat Challenge

Community Outreach


A north Alabama company with a lot of heart has earned its reputation in the fire apparatus industry as one of the best – and kindest – in the business.

Community Calendar

September 1, 2023
Firefighter Appreciation Month - Fireservice Emblam - Maltese Cross

Firefighter Appreciation Month

October 8, 2023
Learn the Sounds of Fire Safety - Fire Prevention Week - - NFPA

Fire Prevention Week

October 9, 2023
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Fire Prevention Day

October 28, 2023
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National First Responders Day

November 11, 2023
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Veterans Day

If you don't like forms, you can call us
and talk to a real person.

Jared Johnson carrying hose in firefighter challenge
“I chose Lakeland not only because their gear spec is one of the most custom, athletic fit, and mobile options on the market today, but because the standard they set internally to ensure firefighters have the best and safest gear options available is at their highest level of concern.”

Jared Johnson, 3rd Generation Firefighter
Team ATX | the Austin Fire Department

We'd like to know you better so we can find the right dealer for you.